National/ International Teaching/ Research Experiences
Wartsila India Ltd.
Research Areas
Corporate Social Responsibility
Social Marketing
Current Research Interests:
Sustainability
Publications/ Articles/ Cases
Dash, S., Saji K.B. Nair, Musarrat G., and Jha, A. (2017). Bibliography of Research in Marketing on Emerging Market Economies. Pearson Education India, 1-71 pages
Chakraborty, A., & Jha, A. (2019). Corporate social responsibility in marketing: a review of the state-of-the-art literature. Journal of Social Marketing, Vol. 9 No. 4, pp. 418-446. https://doi.org/10.1108/JSOCM-01-2019-0005
Jha, A. (2021). The value in doing good: perspective from the Indian manufacturing sector. Social Responsibility Journal, https://doi.org/10.1108/SRJ-09-2020-0352
