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Ankur Jha
Ankur Jha
Assistant Professor (Grade – II)
  • Marketing Management


  • Ph.D. (IIM Lucknow)

Teaching Areas

  • Customer Relationship Management

National/ International Teaching/ Research Experiences

  • Wartsila India Ltd.

Research Areas

  • Corporate Social Responsibility
  • Social Marketing

Current Research Interests:

  • Sustainability

Publications/ Articles/ Cases

  • Dash, S., Saji K.B. Nair, Musarrat G., and Jha, A. (2017). Bibliography of Research in Marketing on Emerging Market Economies. Pearson Education India, 1-71 pages
  • Chakraborty, A., & Jha, A. (2019). Corporate social responsibility in marketing: a review of the state-of-the-art literature. Journal of Social Marketing, Vol. 9 No. 4, pp. 418-446.
  • Jha, A. (2021). The value in doing good: perspective from the Indian manufacturing sector. Social Responsibility Journal,