3-Month Weekend EPBABI(2nd Batch) in Kolkata

Prof. M.J.Xavier
Director, IIM Ranchi

It gives me immense pleasure to announce the launch of IIM Ranchi’s Executive Programme in Business Analytics and Business Intelligence (EPBABI). In a data-rich world, the need for professionals trained in Analytics has never been greater. Interpretation and prediction exercises have become significantly important, much more so than before. Name any functional area of business ranging from financial derivatives to branding to industrial psychology, data modelling capabilities provide a competitive edge that few corporate can afford to ignore.

Business Analytics and Business Intelligence (BABI) is a very dynamic field, with new concepts and technologies proliferating at a rather high rate. In our country, there is tremendous potential for engendering a new breed of data specialists, not just in the private sector, but also in government policy making.

This course aims at imparting functional knowledge of quantitative methods and analytical techniques that will allow a practising manager to take more effective decisions. We have attempted to provide well-rounded instruction in all areas of Business Analytics, including the use of software decision tools. The curriculum emphasizes practical applications of quantitative methods; toward that end, we have decided to blend theoretical training with as much hands-on exposure as possible.

I strongly urge all participants to reap the full benefits of EPBABI.

Prof. M.J.Xavier

Dr. Pradip Kumar Bala
Chairperson, Business Analytics Center
IIM Ranchi

The applications of Business Analytics span the entire gamut of functional areas of business, ranging from banking, insurance, HRM, to marketing planning and marketing research and supply chain management.

One very important aspect of Business Analytics is data warehousing, which involves three phases: Extract, Transform and Load (ETL). Data mining which gives the rules and patterns from large volume of data as stored in data warehouse is being described as a virtual goldmine waiting to be utilized fully. Extraction of knowledge in the form of rules and patterns from data in an ocean of information is the basic task of a

data mining professional. With basic mathematical skills and knowledge of software programming , a career in data mining becomes a feasible proposition.Since raw data must be transformed into usable insight, the impact of data mining is tremendous in decision support system .

Along with data mining, business intelligence tools have revolutionized business decision-making. To cite an instance, OLAP (On-Line Analytical Processing)tools like Oracle Enterprise BI Server, SAS Enterprise BI Server and IBM Cognos provide drill-down, slicing and dicing capabilities that enhance the ability to sort and analyze data.

These capabilities have been shown to result in significant operational efficiency and productivity enhancement. It is therefore essential that practicing managers have a basic proficiency in Business Analytics and Business Intelligence tools.